Sketches. Lots of them.
Essential part of every design process, as this is where almost all ideas for logos are born. Not very tree-friendly, but necessary.
Initial Concepts
All these designs were presented to the client as preliminary ideas of the brandmark. A few of them seemed to have some potential, but I was not particularly happy with any of them. Especially designs based on goat’s head seemed a bit unsatisfactory compared with the number of sketches I had already produced. That was not a good sign and – to make matters even worse – I felt quite creatively drained by this project.
Breaking the funk.
Taking a short break from the project, my creative block cleared and I was able to gain more inspiration from revisiting my sketches. The break, initial failure, and the abundance of sketches helped me move on from this funk and my creativity was revitalized.
First new concept.
Another take on the goat’s head. This new design offered balance of detail and clarity, resulting in a stronger and much more pleasing aesthetic compared to the initial attempts. The earlier attempt used flat, simple line-work that lacked refinement. This new concept used varying line weights and lines to represent texture to create a visual weight and character that elevated it to a finished brandmark.
Second new idea.
My client was particularly happy with the design which uses a fingerprint pattern to depict a goat’s silhouette. Finally an idea that really transfers the right brand message!
